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Princeton University Presents Story: The Designer’s Personal Narrative Conference

By Nicole Tuite (PhilaU GDC, 2015)

Princeton University held it’s fifth annual Graphic Design Conference on Saturday, October 12, 2013 at the McCormick Art Museum. Designers including Gail Anderson, Erika Tarte, Alicia Cheng and Sarah Gephart, and Andy Chen all presented their personal narratives as professional designers. I grabbed two of my friends from school—Juniors Lindsay Birch and Jessica Eversmeyer—and we all took a road trip to Princeton, NJ to attend the Conference.

Gail Anderson from Anderson Newton Design was the first speaker. She currently teaches at the School of Visual Arts in New York City, and had worked at Rolling Stone Magazine for 15 years as well as being a creative director for SpotCo (she even designed the 150th anniversary of the Emancipation Proclamation postage stamp!) Gail presented her work in a very entertaining and comical way, and shared some of her student’s work from SVA. Her advice was exceptional to the students and young professionals in the audience and one part that stuck in my mind was “When you get stuck, just walk away for a while, do something else, and then come back. It’s all about persistence.”

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Single Bullet: Arlen Specter & the Warren Commission Investigation of the JFK Assassination

On October 17, 2013 the Philadelphia University community welcomed almost 200 students, faculty, staff, alumni, University Presidents (current and former)—as well as members of the Specter family—to the Gutman Library for the preview of the exhibition, Single Bullet: Arlen Specter & the Warren Commission Investigation of the JFK Assassination.

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PhilaU Field Trip to Masonville Cove, Baltimore, MD

On a recent Friday the entire senior-year Graphic Design Communication class—along with three faculty members—took a field-trip to Baltimore, MD to meet with representatives of the Masonville Cove Environmental Education Center, our industry-sponsored client for the Fall 2013 semester. The senior-year students are enrolled in GRAPH 401. Design 7, Systems Design Integration course. In this required, major studio course each student will create an Integrated Marketing Design System to consist of: a Public Awareness Campaign; a 16-page plus Cover Publication design; and the design of an App or Website. Other deliverables are possible as the students propose their own Design System.

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PhilaU Alum Bob Cassella Designs Facebook App for Art Directors Club

This just in from alum Bob Cassella (PhilaU GDC, 2009), Art Director at Masterminds in Philadelphia: I recently had a fun opportunity to work with The Art Directors Club on a promotional Facebook app. The Creative Producer for ADC, Zack Kinslow, used to work with me at Masterminds as a Copywriter. So, it was kind of like a mini reunion when he got in touch with us to work together on this project. The concept was simple—ADC wanted an app to live on their Facebook page that would reveal a promo code after users filled out a short form. Students could then use that code on the ADC site to get 50% off a new membership and share the offer with their friends. All too often, people share things on social media with little meaning or value. Our goal was to make something that young creatives would consider worth sharing with their classmates and friends—and maybe buy a few beers with the money they all saved.

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Manuel “the Master” Estrada Field-trip and Lecture at PhilaU

Philadelphia University welcomed the influential Spanish Master, Manuel Estrada to the DEC Center Forum for a very special presentation and lecture on September 26, 2013. It was a significant evening of exploration of this seminal designer’s profound career, as he visited the United States in conjunction with the
 retrospective exhibition, “Estrada: Sailing Through Design” which was on display at the AIGA National Design Center from mid-July through mid-October 2013. A group of PhilaU students and faculty took a field trip to New York to see and experience the exhibition in person, prior to Estrada’s visit to PhilaU.

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Those Who Can, Teach

Based on the old adage, “Those who can, do; Those who can’t, teach,” AIGA Philadelphia set out to disprove that theory. This exhibition is a survey of some beautiful—and often award-winning—work produced by those who can teach, talented professors from the Philadelphia area who have dedicated their lives to training the future generation of creatives while their own work remains at the top of their fields. Including work by Associate Professor Maribeth Kradel-Weitzel, Adjunct Professor Steve DeCusatis, and Program Director and Associate Professor Frank Baseman. On exhibit at AIGA Philadelphia Space through September, 2013.