Several Junior-year Graphic Design Communication students were recognized in the 2015 Collab Student Design Competition sponsored by the Philadelphia Museum of Art. Molly Coleman won First Honorable Mention, while Ghadeer Helal was awarded the People's Choice. In total eight PhilaU Graphic Design Juniors from the Advanced Typography (Design 5) course had work chosen by the judges to be on display for one week at the Museum. In addition to Molly and Ghadeer, students recognized were Christina Franey, Emily Hennegan, Brittany Koelmel, Aubrey Kohl, Christina Schipani, and Kelli Seiple. The project was taught by Adjunct Professor, Steve DeCusatis.
“I feel very honored to have been recognized,” Coleman said. Her project “was meant to embody a rugged and outdoorsy feel, which I captured through my love of hand-done type. I wanted to preserve the timeless attitude it gives off and to physically show it by making beer labels in an old time carrier.” One of the five judges, Dan King, Creative Director at BlueCadet, said Coleman’s entry, including a wooden box filled with edible ingredients, reflected the overall theme well. “There’s an authentic hand-made quality to her work,” he said.
The theme for the students was “Selfie” which focused on designing a personal brand identity system. Students were tasked with designing their own logo, tagline, business cards, website, social media icon, promotional items, and additional process statements. The goal is to stand out by amplifying differentiation, and to attract future clients and collaborators. The theme was inspired by the work of influential designer Bruce Mau.
In addition, PhilaU Industrial Design student work was selected for display along with student work from Moore College of Art & Design, Drexel University, University of Pennsylvania, and The University of the Arts.