Designers who hope to found their own micro-brand can benefit from crowd funding. If a design resonates with the potential investors on crowd funding websites, a micro-brand can become extremely successful. Ben Stack has an intimate understanding of the rubber band shooter market. He plans to use crowd funding to offer his designs for Rubber Band Shooters, fabricated with “zero investment” rapid prototyping technologies, to the niche market he knows so well. While the market for these products may be relatively small, the opportunity for the individual designer to launch their own business can be great.