The Butcher Shop is a brand that attempts to embody a multitude of interests, attitudes and opinions. It’s a reflection of an individual’s personal identity, based on their choices, experiences and background. Heavily inspired by butcheries and meat packaging, Giovanni Frias approached this lifestyle brand as not only as a sense of fashion, but as a personal experience for buyers. The Butcher Shop is meant to inspire, to guide and to motivate. Premium quality clothes are important, but the brand also adds a cool factor to build an unforgettable and unique consumer experience. Visit the Butcher Shop, where everything is well done!