May the Best Ram Win…Freshman Business Experience Includes Business Plan Competition

The Top Ram Business Plan Competition enters the final phase December 8 from 1 to 4:30 p.m. in The Tuttleman Center auditorium when finalists will present their business plans in front of a judging panel in hopes of winning the Top Ram trophy.

The Top Ram Business Plan Competition is the new freshman business experience that was launched by the School of Business Administration this year. It was created to introduce freshmen to business practices by having them create full business plans for a product or service that would meet an unfulfilled need or desire in the PhilaU community.

“The idea is to get students involved in the reality of business early in their business education with the hope that this experience will make the upcoming class work more relevant,” said Gaytana Pino, chair of the SBA Advisory Board, which sponsored the competition.

One hundred and eighty students, divided into 35 teams, have been working throughout the semester on creating comprehensive business plans. The project consisted of an oral and written report, PowerPoint presentation and a short infomercial.

The students were expected to think creatively and critically, work in a team, and conduct extensive research about their specific industry, competition and customer. The teams were required to develop strategies for production, marketing, financing and operations for their product.

“I was delighted that the presentations were excellent and demonstrated much thought, research and hard work on the part of these young students,” Pino said.

The SBA Advisory Board provided coaching to the semi-finalists and will serve on the judging panel. Randy Gentzler, vice president for finance and administration and treasurer, will also be on the judging panel.

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