Fashion Design Senior Faith Anderson Wins Outdoor Retailer Winter Market ‘Project OR’ Student Design Competition

Fashion design senior Faith Anderson was named the winner of the 2010 Winter Market “Project OR,” a 48-hour concept-to-prototype student design competition meant to inspire innovative winter outdoor fashion, yesterday at the Outdoor Retailer trade show in Salt Lake City, Utah.

Anderson’s insulated outerwear jacket, “Pretty Straight,” reflected the design brief’s charge to build a fashionable piece that could take an on-the-go, female outdoor enthusiast on any adventure from the mountain to a dinner appointment. Inspired by the straight lines of architecture, the garment sported a fitted waist, high-lined collar and removable hood.

“Being able to participate in this type of competition and work with this caliber of fabrics is a dream,” Anderson said. “I never expected to win; but, did come ready to work hard and represent my school well.”

Anderson’s “Pretty Straight” design included a Cordura nylon outer layer, glow-in-the-dark accent fabric from Schoeller®’s spirit collection, a Polartec® Polar Shield-lined collar, 3M ThinsulateT anti microbial filler, Duraflex pull tabs and magnetic snaps, YKK double zipper, and Nexus cord locks.

“We are extremely proud of Faith,” said Clara Henry, fashion design program director. “She is an exemplary student, hardworking and self-motivated, and always receptive to new ideas. Her focused energy coupled with her dedication to her field will be an asset to any company.”

As the winner of “Project OR,” Anderson receives an all-expenses-paid return trip to Outdoor Retailer Summer Market 2010 and a profile in Textile Insight magazine.

“I had a wonderful experience,” Anderson added. “I have met so many wonderful people in the outdoor industry and appreciate all of the opportunities I have had over the past few days.” 

Anderson’s involvement at Philadelphia University helped better prepare her for the competition. As a fashion design major and an intern for the Laboratory for Engineered Human Protection (LEHP) at Philadelphia University, Faith has worked closely with fashion design faculty and works with the head designer at LEHP as well as the garment-team leader and other team members learning outerwear jacket and pant performance, comfort, construction, fit and durability for military application. She has responsibilities of patternmaking, sewing and timing/costing garments. A leader on campus, Anderson was also the captain of the women’s cross-country team this year and a sister of Delta Phi Epsilon.

Anderson’s design is exactly the kind of collaborative work that comes out of the Fashion Design Program, added Henry, “one that is a convergence of design, technical skill, technology and business. Faith is a stellar example of a Philadelphia University student, who is ready to be leader in her field.”

Anderson was one of five students selected to participate in the fourth “Project OR” competition. The other students were from Purdue University; University of California, Davis; Oregon State University; and Florida State University.

The competition’s panel of judges was composed of designers and industry trendsetters, including Pam Theodosakis, founder and design director of prAna; Alan Yiu, vice president, creative director and founder of Westcomb Outerwear, Inc.; Rita Nakouzi, director of Promostyl; Skip Yowell, co-founder of JanSport; Jesse Thompson of Industrial Alchemy Design House; and AnneMarie Furey, freelance designer.

“The passion, creativity and execution of the student designers never cease to impress our panel of judges,” said Pam Theodosakis, co-founder and design director of prAna and head judge of “Project OR.” “This cycle was especially challenging because each of the student’s designs directly answered the design brief challenge  ̶   the judges were impressed by each student’s creative approach.”

The presenting sponsor for “Project OR” Cycle 4 was 3M, with Hyperbola as the supporting sponsor. Participating material suppliers included Brookwood, CORDURA, Cotton, King Tech, Nuwa, Polartec, Primaloft, Schoeller, Thermore, YKK and Woolrich.

Show attendees followed the students’ progress throughout the 48 hours on the show floor and via several live online episodes on the “OR” web site. “OR” is the leading outdoor industry business-to-business event-management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation – gathering approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

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