The unique Business Bridge Program at Philadelphia University empowers designers and any non-business students with the tools and language of business, making them uniquely qualified to innovate. Students have the opportunity to apply their skills and strengths to business challenges, while learning the essential foundation required for the University’s MBA Program.
Philadelphia University will offer the Business Bridge Program this summer to all junior and senior design students. Students from other colleges and universities may also apply for this program.
“The Business Bridge Program is important for designers or any person who has never taken basic business courses because it adds to the design knowledge they already have. Business and design go hand-in-hand and if you have both skill sets, it gives you an incredible advantage when it comes to making both business- and design- related decisions,” said John Petty, Industrial Design ’09, MBA ’10, a student in the summer 2009 Business Bridge Program. “Applying a design-thinking mindset to business can also yield creative business solutions.”
During the Business Bridge Program, Petty learned several areas of business including finance, statistics and marketing, all of which helped him see the importance of a value-based business.
The Business Bridge Program offers four modules to explore key business skills and analytical tools through the designer’s lens. Modules include Value: Business Modules, Customer: Marketing and Management, Decision: Statistics and Operations and Finance: What You Need to Know about Numbers.
“In the current global economy, graduates who can differentiate themselves through expanded knowledge and skill sets will increase their marketability,” said Harvey Lermack, interim dean of the School of Business Administration. “The Business Bridge Program will add value to our design students’ resumes and enable them to explore opportunities and directions that they may have not considered before.”
The program will run from May 16 to July 8, 2011, Monday through Friday from 9 a.m. to 2:30 p.m. Students are required to have a 3.0 GPA to apply. Participants in Designing the Future of Business Innovation will earn a specialized business certificate, as well as an opportunity to bridge design education into a unique MBA degree.
Registration is still open to students and will remain open until the first day of class.
Click here to watch a quick 10-minute information session on the program.