Industrial Design Students Develop Mock Product Lines for Elmer’s Executives

Five teams of students in the Design VI for Industrial Design class worked for most of the spring semester to develop new and innovative presentation product concepts for Elmer’s Products Inc., part of a unique industry collaboration.

Three Elmer’s representatives were on campus on April 21 to hear student presentations on their products and sales tools. “We are very impressed with the students’ creativity and hard work,” said Elmer’s Brian Jones, Senior Vice President and General Manager, Elmer’s Business Unit.

Elmer’s, known for their glue and adhesive products, also markets a line of presentation products, including Foamboard, for presentations, and other similar products. PhilaU’s industrial design students researched Elmer’s current products and those of the company’s competitors before designing a new line of presentation tools to showcase to the company’s representatives.

“Projects like this go beyond the real world,” said Mike Leonard, associate professor of industrial design, who taught the course with faculty member Bryce Beamer. “In this project, the design students are consumers as well as product developers, giving their Elmer’s concepts extra depth,” Leonard said.

The students created mock-ups of their ideas, demonstrating their usefulness and integration with Elmer’s current line. In addition, students developed sales, packaging and display strategies to promote the products in stores and online.

The products were refined over the semester with Elmer’s advice, culminating with the presentations on April 21.

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