Crazy Aaron’s Thinking Putty Founder to Speak in Second MBA Leadership Luncheon Series

Aaron Muderick grew his putty company from its humble beginnings to an international presence with sales in 30 countries.

Aaron Muderick, founder and CEO of Crazy Aaron’s Thinking Putty, will present the second lecture in the fall 2011 MBA Leadership Luncheon Series on Thursday, Oct. 27 at 12:15 p.m. in The Tuttleman Center.

Muderick’s idea for his toy putty business began when he was working as a website designer during the dot com boom of the late 1990s. “I was always on the lookout for ‘the ultimate desk toy’,” Muderick writes on his website, puttyworld.com. He convinced his colleagues to order 100 pounds of putty from a chemical supplier and soon became known as the “Putty Guy” or affectionately, “Crazy Aaron.”

In 2001, he launched Puttyworld, originally manufacturing putty in his mother’s basement. His product is now manufactured in the Philadelphia suburbs at a vocational facility staffed by employees with special needs. Puttyworld has been featured in Wired Magazine, G4’s “Attack of the Show,” CNET, Gizmodo, New York Post and many other media outlets. The company now markets its products in 30 countries.

The MBA Leadership Luncheon program brings successful business executives to campus to share their insights with students. Lunch will be provided by Saffron Restaurant for all attendants. All MBA students are invited to attend.

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