Fashion Merchandising Students Produce Philly Bike Expo Fashion Show

Students in the Fashion Merchandising program produced the 2011 Philly Bike Expo Fashion Show on Oct. 29 at The Sanctuary at the First Unitarian Church on 2125 Chestnut Street in Philadelphia.

The Bike Expo is an annual event for local cyclists to meet, learn more about Philadelphia biking options and purchase cycling merchandise. The fashion show was sponsored by Road Holland Cycling Apparel and was held at 7:30 p.m. An opening cocktail reception was held prior to the event at 6:30 p.m.

“[The fashion show is] an evening event that will wow the audience with the style, fun and function of bicycle apparel and accessories,” the Bike Expo Fashion Show event website said. “Cycling is more popular than ever. It’s a lifestyle. The Philly Bike Expo Fashion Show is here to prove that bike wear is runway worthy.”

“Through this event, students had the chance to experience what is not necessarily taught in class or written in books but is linked to the fashion world,” said Marie-Eve Faust, assistant professor of fashion merchandising. “Almost 60 Philadelphia University students were able to be involved in the show.”

Students worked in many roles to produce the show, from coordinators to stylists. One student started a model agency on campus, recruiting student models for the show and organizing rehearsals. Another student interested in fashion journalism arranged to cover the event. Others networked with experts in the cycling garment industry for advice.

The expo also held a fundraising raffle to support Ride for a Woman, a charity organization that helps women in Uganda receive bicycles to support their families and save valuable time while completing household chores, such as obtaining fresh water.

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