Graphic Design Students Impress Experts with Concepts in EnergyWorks-Sponsored Project

Nancy Hohns (speaking), director of marketing, communications and outreach for EnergyWorks, judged student work for the EnergyWorks-sponsored graphic design project.

Students in the Graphic Design VII Systems Design Integration course were recognized for their work in the industry-sponsored EnergyWorks project on Dec. 9. More than 40 students participated in the project, sponsored by EnergyWorks, a comprehensive energy program for home, commercial and industrial building owners.

The project challenged students to create a cohesive marketing plan for EnergyWorks that included multiple types of promotional materials, from print publications to web, mobile and banners for city hall. Each of the pieces needed to present a “look and feel” that was consistent across the different promotional items.

The student work was judged and the top 10 designs chosen by a panel of three experts: Nancy Hohns, marketing, communications and outreach director for EnergyWorks, and graphic design communication faculty members Mike Trusa ’99, and Rose DiSanto. The winning students were, in alphabetical order: Allison Dell, Carly DiBona, David Humphreys, Christina Lanzisero, Andrew Listengart, Briahnna Logan, Samantha Mola, JoEllen Smith, Colin Van Zandbergen and Natalie Vespe.

“It was a wonderful experience to see the imagination, creativity and knowledge that is represented by these projects,” said Hohns, who also spoke to the students earlier in the semester about the EnergyWorks program. “I think it is very clear that each and every student put an enormous amount of thought into the work that they presented. As judges, we had our work cut out for us.”

The winning projects each took a different approach to marketing EnergyWorks. DiBona’s design inspired home owners to “explore the great indoors,” understanding the energy efficiency of their own homes and ways they could improve it. Other projects focused on understanding individuals’ carbon footprints, making homes happy, and improving the environment one house at a time.

“I think that a signature part of our program is the combination of the practical and pragmatic along with highly creative and inventive approaches,” said Frank Baseman, associate professor and program director of graphic design communication, who taught one of the sections of the course. Gavin Cooper, assistant professor of graphic design, and adjunct professors Bob Warkulwiz and Steve Decusatis also served as instructors. “This was a great project; we were very pleased with the quality of the student work and the level of creativity that they brought to their designs.”

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