Urban Outfitters will launch designs by two PhilaU textile students at a celebratory Fashion’s Night Out event at their store in New York’s trendy East Village on Thursday, Sept. 6.
The new line, “Designed By: RISD and Philadelphia University”, features a color block sweater by Adrienne Larsen, a textile engineering graduate student, and print dress by Marjan Gartland, who received her M.S. in textile design in May.
Larsen, who was a textile design student when she designed the sweater for Urban Outfitters, said this is “an amazing opportunity” and that it was “awesome” to see her name on the company’s web site alongside her design.
Gartland, whose print dress with cut-out sleeves was selected for the collection, said, “It’s great exposure. Urban Outfitters is a well-known brand and to be able to reach such a large audience is very beneficial for a new designer.”
The two designers will be at the launch party in New York, giving them an opportunity to meet fashion reporters, talk to consumers and see their designs and names highlighted in the store’s special display for the occasion.
The limited edition collection for fall 2012, “Designed by: RISD and Philadelphia University,” began as collaborative class projects in which Urban Outfitters partnered with PhilaU and, separately, Rhode Island School of Design, to present real-world design challenges.
Marissa Maximo, who received her M.S. in textile design from PhilaU, is Urban Outfitters’ director of concept and helped coordinate the project. “Philadelphia University has a distinguished heritage in textile design and manufacturing, and I chose to work with the school because of its unique education of design and technology, as well as its understanding of industry,” she said.
Maximo, who was awarded the Young Alumni Achievement Award in 2010, said, “My education at PhilaU was critical and propelled me into my career, and I was happy to have the opportunity to give back to the school in this capacity.”
Claire Beevers, a textile design faculty member, said the project was not only a wonderful opportunity for Gartland and Larsen, but a valuable educational experience for all students who participated and had the chance to work on a real-world design challenge.
The launch and celebration of “Designed By: RISD and Philadelphia University” will take place from 5 to 10 p.m. on Sept. 6 at the Urban Outfitters store at 628 Broadway in Manhattan.