Lululemon Design Patents May Be Difficult to Enforce, Mark Sunderland Tells BuzzFeed

Mark Sunderland, textile engineer and strategist, says Lululemon’s  aggressive use of design patents to protect their pricey line of athletic wear may be a valuable tool, but difficult to enforce, according to a July 22 story in BuzzFeed, “Lululemon Is The Fashion Industry’s Biggest Patent Troll.”

“If the design is unique enough, I think the Patent Office should give out patents on it – but how they determine what’s unique enough, that’s the question,” said Sunderland, director of academic operations for Kanbar College of Design, Engineering and Commerce.

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