Graphic design communication students Ghadeer Helal and Molly Coleman won, respectively, the People’s Choice Award and first honorable mention in the 2015 Collab student competition sponsored by the Philadelphia Museum of Art.
For this year’s competition, students from area colleges and universities were asked to design their own personal brand identity materials, inspired by the work of influential designer Bruce Mau. The winners were announced Nov. 16.
“I feel very honored to have been recognized,” Coleman said. Her project “was meant to embody a rugged and outdoorsy feel, which I captured through my love of hand-done type. I wanted to preserve the timeless attitude it gives off and to physically show it by making beer labels in an old time carrier.”
One of the five judges, Dan King, creative director of film at BlueCadet, said Coleman’s entry, including a wooden box filled with edible ingredients, reflected the overall theme well. “There’s an authentic hand-made quality to her work,” he said.
Helal’s project was announced as the People’s Choice winner at the Nov. 20 Collab awards ceremony. From Nov. 18-20, 40 of the top projects, including many by PhilaU students, were exhibited at the museum and visitors were able to vote for their favorite.
“I was inspired by my sketchbook and mixed the patterns I always draw with letters to create my personal identity system,” Helal said.