PhilaU business student Jordan DeCicco started the coffee drink company Sunniva to help him power through 5 a.m. basketball practices, The Philadelphia Inquirer reported Dec. 29.
To improve his entrepreneurial skills, DeCicco will be taking an independent study course with PhilaU President Stephen Spinelli Jr. during the spring semester. “There’s a whole history of iced tea drinks and power drinks that were start-ups,” Spinelli told the Inquirer. “If he can show that this product has that level of market demand that it appears that it has … then he’s going to have the ability to raise the money to bring this to scale pretty quickly.”
Sunniva Super Coffee drinks–which come in 12-ounce bottles and contain 10 grams of lactose-free milk protein isolate–are now selling for about $3.50 each in more than 100 retail locations, including Whole Foods stores from Princeton to Richmond, Va.
Read more about Jordan DeCicco in PhilaU Today here.