The Jefferson advertising campaign debuted during the Winter Olympics on the local NBC10 station. Watch it above.
After Thomas Jefferson University and Philadelphia University combined in July 2017, the work began to take stock of the strengths and develop messaging to let the world know the unique value the new Jefferson (Philadelphia University + Thomas Jefferson University) offers. Now, a bold and captivating multichannel brand awareness campaign will showcase how the University is transforming higher education.
The advertising campaign, which debuted during the Winter Olympics on the local NBC10 station, is aimed at establishing baseline brand awareness and understanding, increase preference and build loyalty for the new Jefferson.
The brand approach conveys to prospective students and other key audiences that the new Jefferson is committed to taking a radically different and less traditional approach to education.
“We are connecting disciplines in new and imaginative ways so that our students are fluent in the cross-disciplinary ways of the 21st century work world. It is through collaboration and transdisciplinary learning that the greatest human advancements are made,” said University Chancellor Stephen Spinelli Jr., Ph.D. “The result is the delivery of highly valued education that prepares students for current and yet-to-be-imagined careers. For them and for society, we are redefining humanly possible.”
To showcase this new campaign, Jefferson will air TV ads regionally throughout the month. The campaign also includes regional transit print and digital ads in all Amtrak stations from Washington, D.C., to New York City, beginning in March, bus and train wraps, outdoor billboard, digital marketing and social media.