Fashion Merchandising and Management Students Partner with PVH for Pop-Up Shop

A variety of men’s and women’s business attire will be for sale at the pop-up shop.

A variety of men’s and women’s professional attire will be for sale at the pop-up shop.

For the first time, the University’s fashion merchandising and management students will partner with global apparel company PVH for a unique career-focused pop-up shop.

From Sept. 18-20 in the Kanbar Performance Space, PVH Recruits Jefferson (Philadelphia University + Thomas Jefferson University) will feature a resume review by PVH recruiters, in partnership with Jefferson’s Career Services, for students to get professional advice on their resumes and portfolios. In addition, students will have the opportunity to have free professional headshots taken and shop for a variety of men’s and women’s business attire.

Students in the Retail, Strategy and Structure course have collaborated with the PVH marketing team on traditional and social media strategies to promote the event, said Juliana Guglielmi, visiting assistant professor of fashion merchandising and management, who teaches the class. Marketing associates at PVH provide feedback to each group working on the project to ensure that their content and materials delivered follow brand guidelines.

“The potential to learn from industry professionals working in a corporate environment is infinite,” she said.

At the pop-up shop—open to the University community and the public—PVH will sell interview attire from its Van Heusen brand, including full suits for men and blazers, pants and skirts for women, said Stephanie Menakis, human resources generalist for PVH. Blouses, dress shirts, neckwear, jewelry, bags and accessories also will be for sale.

“This is a great opportunity to meet the PVH team on campus to assist you in selecting attire to boost your confidence and ensure that you will look professional, yet fashionable,” said Nioka Wyatt, program director of the fashion merchandising and management program.

PVH has benefited from a strong recruiting relationship with the University, said Menakis, noting many alumni work at leadership positions in the company.

“PVH associates across brand and location have gained such a valuable educational background from their time at Jefferson, and we have developed many interns year after year,” she said. “It just made sense to move our partnership forward with PVH Recruits Jefferson.”

PVH Recruits Jefferson will be Sept. 18-20 from 10 a.m.-5 p.m. in the Kanbar Performance Space. Students must preregister for the PVH resume reviews through HireJefferson (no appointment required for the headshots or shopping). Students will have two more opportunities to be recruited by this global brand: PVH will be attending the Career Fair on Sept. 27 and holding on-campus interviews for internships and full-time jobs on Nov. 1.

Posted in University Headlines