Fashion merchandising and management alumnus Tony DiElsi ’79 has awarded research grants to four faculty members in the School of Business to advance their research on contemporary topics. The findings from these projects are expected to be presented at international conferences and published in scholarly journals.
* Shubha Bennur, assistant professor of fashion merchandising and management and director of the M.S. in global fashion enterprise program, will work on the digital marketing project “Shopping Made Easy Via Instagram Stories” to investigate psychological aspects that explain the effect of images and stories on consumers’ perception of the brand in social media.
* Ryan Cruz, assistant professor of marketing, will extend his prior work using FCB Grids and consumer involvement to explore gender issues in “Involvement and Brand Engagement Outcomes for Facebook Brand Posts: Revisiting the FCB Grid with a Gender Twist.”
* Tim Mooney, assistant professor of finance, will conduct an empirical investigation of informed trading in “Informed Merger Trading by Investment Bank-Affiliated Mutual Funds.”
* Irina Stoyneva, assistant professor of management, will develop a comprehensive dataset to study “The Institutional Embeddedness of Innovation: The Link Between Investor Type, R&D and Performance.”
“I’m grateful to Tony for his continued support of the School of Business in building a culture of innovation driven by empirical and applied scholarly research,” said Philip Russel, PhD, dean of the School of Business. “These faculty members will advance their research profiles, and global dissemination of their scholarship will elevate the reputation of the School of Business, Kanbar College and Jefferson.”
After graduation, DiElsi went on to hold senior positions at Strawbridge’s, Macy’s, The Limited and Ross Stores. Five years ago, he established a term chair for fashion merchandising and management at the University.
“We’re so appreciative of this gift and for all that Tony does for Kanbar College,” said Ron Kander, PhD, dean of Kanbar College and associate vice provost of applied research. “We’re so proud to have engaged alumni like Tony supporting our programs.”