Fashion Merchandising and Management Director Discusses Maternity Clothing Marketing Trends: Philadelphia Inquirer

Nioka Wyatt, director of Jefferson’s fashion merchandising and marketing program, explained how social trends have impacted the marketing of maternity clothing in a Feb. 10 story in The Philadelphia Inquirer.

For one thing, women now celebrate, rather than hide, their baby bumps. “As the laws change and we become more comfortable with our women’s movement, we see the changes trickle down through various industries and the way in which we do things,” Wyatt said.

Posted in In the News